The Digital Transformation of Sales Management
Overview
Customers have more control over the buying process than they have ever had. They are better informed about the products and services they want, further fuelled by the internet, helping them to compare what is on the market in terms of relevance, quality and price. For sales and marketing teams to cut through this noise and make a meaningful impression, they must differentiate themselves from the competition.
Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organisations are growing their sales and marketing capabilities and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices and sales tools at the same rate. It is not just about productivity, but ensuring your sales teams are efficient – working smarter, not harder.
Empowering your sales teams to stand out will ultimately help to boost revenues. The challenge facing businesses is ensuring that their sales people get the support they need to achieve long-term growth and success in complex sales environments.
This webinar, hosted by the Financial Times in partnership with Seismic, explored how senior executives can use sales enablement strategies to improve how they interact with their business customers whilst maximising sales results.
Key Themes
Adapting to Buyer Demands
How should organisations be adjusting to meet the demands of better informed, more demanding and more empowered business buyers?
Strategy
What are some of the strategies to help sales teams overcome productivity challenges, become more effective at selling, and boost revenue acquisition?
Understanding Customer Needs
How can organisations enhance their understanding of customer needs, improve sales effectiveness and generate more revenue?
Technology
How can companies use technology to bridge the gap between marketing and sales, improve their efforts, engage more closely with buyers and enable sales teams to win deals and create loyal customers?
Why Attend?
Understand
The big picture, not just the individual strands of the business you work in
Connect
And build relationships with some of the biggest names in your industry
Discover
New approaches and strategies to help win market share
Join us
FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.
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